The entire TV-spot looks like a progressive modern music video shot.
Girl in sneakers with glowing soles dances a modern dynamic dance. Her dress, shoes and background behind are constantly changing without stopping the move. Dancers are also changing: the girl is replaced by a stylish guy, who gives his way to another girl and so on.
To show our visual identification and stuff which could be bought via our app we put them inside locations. Trick shows the moment of sale: a hand holding a smartphone appears in different parts of the screen, makes a snapshot and immediately we see it on the screen inside of LetGo app. The location changes and we see the stuff from the photo in another location - it means the stuff was sold!