We identified outdoor locations where target audience post photos, check in, and stream, parks, city squares, fairs, big events.
We’ve had a car, which travelled near these locations, equipped with the drones. And software, which tracked posts and Periscope-streams using geo-location mark. Then we commented on post “Do you wanna taste the feeling?”
We offered to increase here and now ones’ emotions using Coca-Cola can. After confirmation, we asked people to choose a nickname or status. We immediately printed it and speedily delivered by air.